当前,随着市场竞争的日益加剧,市场竞争的脚步已经跨过了价格竞争和质量竞争的阶段,品牌竞争的帷幕已徐徐拉开,竞争优势也就随之以品牌魅力的大小为表征。柯达、富士以其动人心魄的品牌威力,分别瓜分了４２%和３０%的彩卷市场;可口可乐和万宝路的品牌价值高达４７９７８亿和４ At present, with the increasingly intensified market competition, the pace of market competition has crossed the stage of price competition and quality competition. The curtain of brand competition has gradually opened up and the competitive advantage is followed by the size of the brand’s charisma. Kodak, Fuji with its breathtaking brand power, respectively, 42% and 30% of the lottery market; Coca-Cola and Marlboro brand value as much as 479780000000 and 4