电视包装的特点是能够突出频道、栏目、电视节目的重要性特征,同时可使观众对频道、栏目、节目的识别能力进一步增强,帮助其确定品牌地位,在电视产品的营销中发挥着重要的作用。 Television packaging is characterized by the ability to highlight the importance of channels, columns, television programs features, while allowing viewers to channels, columns, programs to further enhance the identification ability to help determine its brand position in the marketing of television products play an important effect.