电视媒体进入整合营销时代已被一系列事实变化和一系列统计数据所证明。电视媒体在承受着来自其它媒体的冲击与侵蚀的状况下,在“频道过剩”、“电视栏目同质化严重”、“电视克隆”等指责不绝于耳的形势中,如何才能立于电视发展的时代潮头,如何才能让电视产业的整合营销发挥重 Television media into the era of integrated marketing has been a series of factual changes and a series of statistical data to prove. Under the condition of the impact and erosion from other media, the television media can stand in the age of television development in the situation of “endless channels”, “serious homogenization of television programs” and “television cloning” The forefront, how to make the integration of the television industry to play a heavy marketing