互联网的裂变式发展,降低了民众参与媒体言论的门槛,特别是“两微一端”等新兴自媒体的强势崛起,以往传统媒体对话语权的垄断已经被打破。受区域传播限制的城市台不仅经营创收疲态显现,而且话语权不断被削弱,舆论引导力有边缘化之虞。为此,作为传统主流媒体的城市台必须立定静观、审势而行。近年来,绍兴广播电视总台(以下简称“绍兴台”)坚持“导向为魂、新闻立台”的总体思路,以 The fissile development of the Internet has lowered the threshold for people’s participation in the media’s speech. In particular, the rise of emerging self-media such as “two ends” has broken the monopoly of the traditional media right to speak in the past. City stations restricted by regional dissemination not only show signs of sluggish revenue generation, but also continue to weaken their discourse power and marginalize public opinion leadership. To this end, as a traditional mainstream media city station must stand still, stand trial. In recent years, the general plan of Shaoxing Radio and Television Station (hereinafter referred to as “Shaoxing Terrace”) insists on the general idea of ​​“guiding as the soul and establishing the news as the platform”