企业精神是企业文化的精髓。80年代中后期,我国为数不少的企业,先后提出了自己的企业精神,这是继承发扬我国企业的优良传统,借鉴西方企业文化成果的重要举措,也称得上是企业走向市场之意识的萌发,具有积极意义。然而,当我们作较大面积的横向观察时,会发现许多企业的企业精神存在着比较普遍的雷同化、概念化现象。主要原因,大概是在计划经济体制下,各家企业原本就没有多大的差别。 进入90年代,越来越多的企业领悟到,要突出自己企业在市场活动中的个性特征,就要在企业价值观和企业精神方面有自己独特的定位。舞台上, The spirit of enterprise is the essence of corporate culture. In the mid-to-late 1980s, a large number of enterprises in our country set forth their own entrepreneurial spirit one after another, which is an important measure of inheriting the fine tradition of our country’s enterprises and learning from the achievements of western enterprise culture. It is also regarded as the awareness of enterprises going to the market Germination, has a positive meaning. However, when we conduct horizontal surveys of a large area, we find that there is a common phenomenon of assimilation and conceptualization in the entrepreneurial spirit of many enterprises. The main reason is probably under the planned economy, there is not much difference between the various companies. Into the 90’s, more and more companies have realized that to highlight their own personality in the marketing campaign features, it is necessary in the enterprise values ​​and entrepreneurial spirit has its own unique positioning. on the stage,