作为全球最大的广告主,宝洁的广告策略始终备受关注,近年来宝洁也在频繁调整自己的投放策略。2016年这个体育大年,宝洁在体育营销方面频频出手,身为奥运官方赞助商在奥运期间进行推广之外,在中国市场,宝洁把与德甲球队拜仁慕尼黑的合作也引进过来。2016年是体育大年。在截止到同年6月的上半财年中,宝洁全球广告开支达到7.2亿美元,计划增加 As the world’s largest advertiser, Procter & Gamble’s advertising strategy has always been of great concern, P & G is also frequently adjusted in recent years, their own delivery strategy. In the new year of sports, P & G frequently dispatches sports marketing. As the official sponsor of the Olympic Games to promote during the Olympic Games, P & G also introduced the cooperation with the Bundesliga team Bayern Munich in the Chinese market. 2016 is a year of sports. Procter & Gamble’s advertising spending worldwide reached $ 720 million in the first half of fiscal year ending in June of the same year with plans to increase