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广告对大众生活产生潜移默化影响的同时,对广告主的品牌塑造也发挥着重要影响,本文着重探讨几例汽车视频广告,分析其中的儒家思想文化传达,看汽车广告与儒家文化的碰撞在品牌塑造中迸发怎样的火花,也激励更多广告人及广告主在现代广告创意中更好发掘儒家文化的瑰宝。
While advertising has a subtle influence on public life, it also plays an important role in the brand building of advertisers. This article focuses on a few examples of automotive video ads, analyzing the Confucian ideology and cultural communication among them, looking at the impact of automobile advertisement and Confucianism on brand building In the burst of what kind of spark, but also encourage more advertisers and advertisers in the modern advertising ideas to better tap the gems of Confucianism.