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音乐声起,镁光灯闪成一片,十几位身着运动短衣、身材高挑的姑娘激情四溢的舞蹈一下子就把大厅里的气氛“high”到了顶点。北京时间7月26日下午14时,体育营销高峰论坛暨第二届体育营销经典案例颁奖盛典在北京香格里拉大饭店隆重举行,众多国内传媒界以及企业的领导出席了本次盛典。7月26日,这绝对是一个特殊的日子。往前推13天。7月13号是北京申奥成功纪念日;往后推13天,8月8号是北京奥运会倒计时两周年的日子。作为一个体育营销论坛,奥运会自然是关注的主角,当然更是一个巨大无比的机遇!在这里,几家有代表性的获奖企业毫无保留地畅谈了他们的营销战略。
Music sound, flash flash into a dozen, dressed in sports shorts, tall girl passionate dance suddenly put the hall atmosphere “high” to the top. Beijing time at 14:00 on July 26, Sports Marketing Summit and the second sports marketing classic case awards ceremony held in Beijing Shangri-La Hotel, many domestic media and business leaders attended the ceremony. July 26, this is definitely a special day. Push forward for 13 days. July 13 marks the successful bid for Beijing’s Olympic bid. Thirteen days later, August 8 is the second anniversary of the countdown to the Beijing Olympic Games. As a sports marketing forum, the Olympic Games is naturally the protagonist of attention, of course, it is a tremendous opportunity! Here, several representative award-winning companies talked about their marketing strategy unreservedly.