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林资敏——总研社行销策略顾问集团总裁我的消费方式我最喜欢通过终端渠道的方式购买商品。商品人性化的特质使消费者在真实接触后才能被感受、被感动、去购买。出于职业习惯,我会关注不同商品的广告与营销方式,所以我已不是很客观的消费者,广告只能提供给我信息,但决不会影响我的购买行为。生活中几乎所有的商品,我都是通过终端消费的。如果说要给各种广告方式对我的影响挨个排队,那么终端体验将是第一位,其次是电视、杂志、报纸。在终端体验里面,互动性强的广告更让人喜欢。动人的声音、美妙的音乐、精致的画面、
Lin Limin - CEO of Marketing Research Consultants Group I am the way I spend most of my time buying products through end-to-end channels. The human nature of the goods so that consumers can feel the real contact, be touched, to buy. Due to my professional habits, I will pay attention to the advertising and marketing of different products. Therefore, I am not a very objective consumer. Ads can only provide me information, but it will not affect my purchase behavior. Almost all the goods in life, I am through the terminal consumption. If you want to give a variety of ways of advertising one by one on my influence, then the terminal experience will be the first, followed by television, magazines, newspapers. In the terminal experience, interactive advertising is more like. Moving voice, wonderful music, exquisite picture,