在网络媒体的冲击下,纸媒的日子越来越难过,许多地方的都市报已开始停刊或即将停刊。地方广播电视报的生存状况更为严峻,不但发行量逐渐萎缩,广告经营也每况愈下,亏损已成为常态。本文结合《绍兴广播电视·娱乐生活》周报确立自身定位、迎合家庭生活服务和时尚消费领域变化的信息需求、及时调整策略的生动实践,就地方广播电视报如何在丰富内容、创新形式、拓展渠道、扩大受众、搞活经营、延长产业链等方面找准着力点进行了探索思考。 In the impact of the online media, paper media increasingly sad day, in many parts of the Metropolis has begun to stop publication or about to cease publication. The survival of local radio and television newspapers is even more severe. Not only the issuance volume is gradually shrinking but also the advertising business is deteriorating. Losses have become the norm. Based on the weekly newspaper Shaoxing Radio, Television and Entertainment, this paper establishes its own position to cater for the changing information needs of family life service and fashion consumption, and realizes the vivid practice of adjusting strategy in time. On the basis of enriching contents, innovating forms and expanding channels , Expand the audience, invigorate the business, to extend the industrial chain and other areas to identify the focus of exploration and thinking.