当前我国广播电视领域有许多热点问题,其中“走基层、转作风、改文风”活动和城市广播电视(下称城市台)如何迎接挑战转型发展,是业界学界和管理部门普遍关注的问题。在现有的讨论中,通常把这两者作为不同问题加以研究和论述。但如果仔细分析“走转改”的实质和造成城市台困境的根源,就会发现这两者其实有着深刻的内在联系。“走转改”不仅是对新闻报道的要求,而且是根据当前传媒领域的深刻变化对整个新闻事业的要求,其 At present, there are many hot issues in the field of radio and television in China. Among them, “walking at the grassroots level, changing the style of the work and changing the style of writing” and how the urban radio and television (Urban Taiwan) meet the challenge of transformation and development are issues of common concern to academic circles and management departments in the industry . In the current discussion, both are often studied and discussed as different issues. However, if we carefully analyze the essence of “turning around the changes” and the root causes of the urban dilemma, we will find that the two actually have profound internal relations. “Going to change ” is not only a requirement of news reports, but also a requirement of the entire journalism according to the profound changes in the current media field.