由上海房地(集团)公司牵头承担的《房地产整合营销理论与实践》课题最近受市建委委托由房地局组织专家评审。该课题根据上海房地产市场发展的需要,从改善房地产营销机制、提高房地产有效供给的立意出发,对房地产整合营销的理论与实践首次作了系统的研究。 房地产整合营销是在房地产营销环节高度专业化分工的基础上,通过市场渠道,围绕具体项 The topic of “Theory and Practice of Real Estate Integrated Marketing” led by Shanghai Housing (Group) Company was recently commissioned by the Urban Construction Commission to be reviewed by experts from the Housing Bureau. According to the needs of the development of real estate market in Shanghai, the subject starts from the conception of improving real estate marketing mechanism and raising the effective supply of real estate. The theory and practice of real estate integrated marketing are systematically studied for the first time. Real estate integrated marketing is a highly specialized in the real estate marketing link based on market channels, around specific items