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2014年8月18日,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》。习近平总书记在会上强调,要推动传统媒体和新兴媒体融合发展,形成立体多样、融合发展的现代传播体系,确保融合发展沿着正确方向推进。这为传统城市广电传媒战略转型指明了方向。从新媒体成功经验来看,线上线下互动(O2O)、传播与活动结合的模式值得传统广电传媒学习借鉴。而国际前沿的价值共创理论
On August 18, 2014, the 4th Session of the Leading Group for Overall Deepening Reform of the Central Government reviewed and approved the Guiding Opinions on Promoting the Integration Development of Traditional and New Media. General Secretary Xi Jinping emphasized at the meeting that it is necessary to promote the integration and development of traditional media and emerging media, and to form a modern and diversified, integrated communication system so as to ensure that integration and development proceed in the right direction. This pointed out the direction for the strategic transformation of the traditional city radio and television media. From the successful experience of new media, the mode of combination of online and offline interaction (O2O), communication and activity deserves to learn from the traditional radio and television media. The international forefront of the value of creating theory