德国的企业基本上都是私有企业,它们的确很强,德国到处是百年老店。德国企业如此强大,那么内在的动因是什么呢?根据笔者在德国的长期观察,现总结为以下几点:一、坚持高质量和高价格战略不动摇德国产品高质量同时也高价格,这是人人皆知的。要做到这点其实并不容易,因为,即使产品质量很好很多买家也会对高价格望而却步,但德国企业在产品高质量和高价格的态度上从来坚定不移。仅以德国博世公司为例,这家企业生产汽车零配件和汽车维修工具, Basically, the German companies are privately owned, they are indeed strong, Germany is a century-old. According to the author’s long-term observation in Germany, it is summarized as the following: First, uphold high-quality and high-price strategy does not waver high-quality German products at the same time high prices, which is Everyone knows. This is not easy to do because, even if the quality of the product is good, many buyers will be discouraged by the high price, but German companies are unswerving in their attitude toward high quality and high prices. For example, only Germany Bosch, the company produces auto parts and vehicle maintenance tools,