随着上海经济社会的发展,人民群众对精神文化的需求更加多样化,选择渠道越来越多。在纷繁多样的选择中,电视以视听合一的优势成为上海市民精神文化生活的首选。作为当前上海影响力最大、感染力最强、受众最广泛的媒介,电视承担着满足和提升人民群 With the economic and social development in Shanghai, the people’s demand for spiritual culture is more diversified and more and more channels of choice are available. Among a wide variety of choices, television has become the first choice of Shanghai citizens’ spiritual and cultural life based on the advantages of audio-visual integration. As Shanghai’s most influential, most contagious, the most widely-accepted media, television undertakes to meet and enhance the people