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你知道吗?一家愿意致力于社会责任的企业的产品也会让消费者愿意为它付出更高的价格。这个结论来自尼尔森发布的《2015全球社会责任调查报告》,这份报告指出,过去一年问,66%的全球消费者愿意为致力于社会责任企业的产品付出更高价格,比上一年高出11%;欧美企业更善于综合利用产品标识和市场传播,全球企业在通过推广社会公益形象时也带来相应回报,65%的消费品零售额来自于那些对社会责任进行了广告宣传的企业,而在产品上添加环保或天然标识,为企业带来的销售额增长达到了7.2%。与欧美国家不同,目前中国很多企业对CSR的认识还处于较
Did you know that the products of a company willing to work for social responsibility will also make consumers willing to pay higher prices for it? This conclusion comes from the 2015 Global Social Responsibility Survey released by Nielsen, which states that over the past year, 66% of global consumers are willing to pay higher prices for products dedicated to socially responsible businesses than the previous year Out of 11%; European and American enterprises are better at the comprehensive utilization of product identification and market communication, global enterprises in the image through the promotion of social benefits also bring a corresponding return, 65% of retail sales of consumer goods from those who carry out social responsibility advertising, The addition of environmentally friendly or natural product logo, sales growth for the enterprise reached 7.2%. Different from the countries in Europe and the United States, at present, many Chinese enterprises are still more aware of CSR