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随着我国社会主义市场经济体制的逐步建立和体育事业自身发展的需要,要求体育改革必须向管理体制和运作机制的深层进展,必须走产业化发展的道路。这就是要把体育推向市场,在市场竞争的环境中达到自我生存、自我发展。我国改革开放以来在经济和体育方面所取得的辉煌成就,为体育向产业化发展奠定了思想基础和物质基础;市场经济体制的确立,则为体育突破原有的计划经济体制创造了前提条件。这一切给体育产业的发展带来了机遇,但同时也面临着困难和挑战。党的十四大召开以来,几年的时间,我国体育产业在政府的支持下和业内人士的共同努力下,
With the gradual establishment of China’s socialist market economic system and the need of self-development of sports industry, the sports reform must go deep into the management system and operation mechanism and must follow the road of industrialization development. This is to push sports to the market and achieve self-survival and self-development in an environment of market competition. The brilliant achievements made by our country in economy and sports since the reform and opening up have laid the ideological foundation and the material foundation for the industrialization of sports. The establishment of a market economy system has created the preconditions for sports to break through the original planned economic system. All this brings opportunities for the development of the sports industry, but it also faces difficulties and challenges. Since the convening of the 14th National Congress of the Communist Party of China, several years ago, with the joint efforts of the government and the industry, China’s sports industry,