“千万别弄出过分的花活儿,吓跑你的顾客。他们喜欢的是真正的、实效的东西,也喜欢亲切、对等的沟通方式。”零售大王汤姆·沃尔顿一直奉行的信条是:让顾客成为所有工作和努力的中心。这一点对活跃在第一线的市场营销人员尤其重要。可是我们又常常忽略了这一点,特别是当我们面临难以完成的销售指标和市场占有率指标的双重压力时。 “Do not get overworked and scare away your customers.What they really like and what they really like, and the kind, peer-to-peer way of communicating.” Retail king Tom Walton has been The creed is: Let customers be the center of all your work and effort. This is especially important for marketers who are active in the forefront. However, we often overlook this point, especially when we are faced with difficult to complete sales targets and market share indicators of the double pressure.