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天龙是一家拥有悠久历史的日本音响品牌,今年是天龙品牌成立100周年,同时也是中国天龙专卖店成立10周年的日子。在过去的十年里,中国音响行业经历了翻天覆地的变化,而天龙专卖店在这10年里面脱颖而出,成为独树一帜的音响专卖机构,在多家家电卖场,百货商店及专业卖场中都设有专业销售团队。为此笔者特意走访了位于广州百货商店天河中怡店的天龙专卖店,了解天龙专卖店在广州地区市场中成功的奥秘,以及他们的销售团队是如何向市场推广天龙产品的。
Denon is a Japanese audio brand with a long history. This year marks the 100th anniversary of the Denon brand. It is also the 10th anniversary of the Denon store in China. In the past ten years, China’s audio industry has undergone tremendous changes, and Denon stores stand out in these 10 years to become a unique audio monopoly agencies, in a number of appliance stores, department stores and specialty stores have a professional sales team. For this reason I specifically visited the Tianhe shop in Guangzhou Tianhe store, to understand the success of the store in Guangzhou, Tianlong store mystery, and how their sales team to market Tianlong products.