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现代企业能否获得持续发展与竞争力,很大程度上取决于其是否进行成功有效的客户管理。IT企业作为科技创新性企业,主要业务是做软件项目;由于其软件项目的固有特点,决定了该类企业的客户管理工作的独有特性。认清客户、积极有效的管理客户在IT企业项目管理中具有重要意义,是IT企业竞争力的DNA。
Whether modern enterprises can achieve sustainable development and competitiveness depends largely on whether they are successful and effective customer management. IT companies as innovative technology companies, the main business is to do software projects; due to its inherent characteristics of software projects, determines the unique characteristics of such enterprises, customer management. Recognize customers, active and effective management of customer IT project management in the enterprise is of great significance, is the competitiveness of IT companies DNA.