如何定位、思考地铁报是当今应该探讨的问题之一,我认为地铁报一定是新媒体。要用看待新媒体的思维看待地铁报,将地铁报从传统纸媒中转型出来。报业已经到了一个重要的转折点,如果今天我们仍以报业的思维经营地铁报,未来将会很困难。多元化时代多元化变革就地铁报而言,过去的报纸是静止的,现在的报纸是移动的、交互的,今天的媒介环境更丰富、更复 How to position and think the Metro newspaper is one of the issues to be explored today. I think the newspaper must be a new media. We should treat the subway newspaper with the thinking of new media and transform the subway newspaper from traditional paper media. The newspaper industry has reached an important turning point. If we run the MTRCL still in the newspaper industry today, the future will be very difficult. Diversification Times of Pluralism In the case of the Metro Newspaper, the past newspapers were static. The newspapers now are mobile and interactive. Today’s media environment is richer and more complex