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日益火爆的“超级女声”正在加速向商业进军。“超级女声”的缔造者——天娱传媒与国内最大文具生产企业——贝发集团联手宣布,启动“超女TOP计划”。天娱将按比例享受贝发集团文具用品的销售提成。保守估计,该项合作将为超级女声带来上千万元的收益。所谓TOP计划,又叫顶级特许计划,最初源自奥林匹克运动会,由国际奥组委授权各企业生产或销售带有奥运会标志、吉祥物等奥林匹克知识产权产品,为了获得这一授权,特许企业需向奥组委缴纳一定的特许权费。此番天娱与贝发的合作,是国内第一次将特许经营模式应用在传媒领域。
Increasingly popular “Super Girl” is accelerating into the commercial. “Super Girl” founder - day entertainment media and the nation’s largest stationery manufacturer - Beifa Group jointly announced the launch of “Super Girl TOP Program.” Days entertainment will be in proportion to enjoy Beifa Group stationery sales commission. Conservatively estimated that the cooperation will bring tens of millions of super-girls benefit. The so-called TOP program, also known as the top concessionaire plan, originated from the Olympic Games, the International Olympic Committee authorized the production or sale of Olympic Games with Olympic logo, mascot and other Olympic intellectual property products, in order to obtain this authorization, BOCOG to pay a certain license fee. This time days Entertainment and Beifa cooperation, is the first time the franchise model used in the field of media.