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当前,广阔的农村市场已成为众多商家竞争的热点。发展县级代理商,进而辐射乡镇代理点和村级零售点,成为开拓农村市场的必由之路。鉴于农村市场的特殊性和不同企业之间营销实力的不平衡,中小企业发展农村代理商,主要应做好以下三点: 一、选择代理商对于选择什么样的企业,什么样的人做自己的代理商,在正式确定人选之前,必须根据企业或产品的实际情况,制定不同
At present, the vast rural market has become a hot spot for many businesses. Development of county-level agents, and then radiate township agents and village-level retail outlets, as the only way to open up the rural market. In view of the particularity of the rural market and the imbalance of marketing power among different enterprises, small and medium-sized enterprises should make the following three points in their efforts to develop rural agents: First, choose the agents to choose what kind of enterprises and what kind of people do themselves Of the agents, before the formal identification of candidates, must be based on the actual situation of enterprises or products to develop different