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三年前,我在福州一所大学作市场调查时意外了解到,大学生中有人需要一种折叠式的,可以放在床上写字的小桌子。为了更准确地了解市场,我设汁了一种木制折叠桌的样品,并作了详细调查,结果是令人鼓舞的。新学期开学,我就请人生产了10个,交给两个学校的大学生营销组织帮我推销,结果一下子订了200多件货回来。我赶紧招聘工人租场所生产,并委托学生会继续作推销。不多久他们就推销不下去了,积压了300多件货。为了推销积压产品,我在校广告栏上不停地做广告寻找买主。直到第二学期初,我才把积压货卖完。这样一个学期下来我总共才做了700多件。但很快,我发现陆续又有学生向我购买小桌子,那一段时间正好赶上天气非常冷,有时
Three years ago, when I was doing a market research at a university in Fuzhou, I was surprised to learn that some college students needed a small, collapsible table that could be placed on a bed. To get a more accurate picture of the market, I set up a sample of a wooden folding table and made a detailed investigation. The result is encouraging. The new semester, I asked people to produce 10, to the two school marketing organization to help me promote the university students, the results suddenly set more than 200 items back. I hurriedly recruited workers to rent places for production and commissioned the students to continue their marketing. Not long after they can not sell, backlog of more than 300 items. In order to promote the backlog of products, I kept advertising on the school advertising column to find buyers. Until the second semester, I sold out the backlog of goods. I have done more than 700 such semesters in total. But soon, I found that one after another students bought me a small table, that time just to catch the weather is very cold, and sometimes