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河南旅游资源丰富,旅游产品体系已经初步形成;改革开放以来旅游业发展取得了巨大的成就;现代城市建设富有活力,城市旅游前景良好;支持旅游发展的基础设施日臻完善;各地发展旅游的情绪高涨,旅游大发展的条件已经成熟.但从全国来看,河南旅游发展还较为缓慢,与资源大省的地位不相称;总体来说旅游发展处于全面升级的前期阶段;旅游发展中存在着观念陈旧,旅游资源深度开发和资源整合不足,旅游软件建设滞后,大旅游意识不强,品牌培育和市场营销力度不足等问题.
Henan has rich tourism resources and tourism product system has been initially formed; the development of tourism has made great achievements since the reform and opening up; the modern urban construction is full of vigor and the urban tourism prospect is good; the infrastructure supporting tourism development is getting better and better; , The conditions for the great development of tourism have matured.But from a national point of view, Henan tourism development is still relatively slow, and the status of a large province of resources is not commensurate; overall tourism development in the early stages of a comprehensive upgrade; tourism development there is the concept of obsolete , The in-depth exploitation of tourism resources and the lack of resources integration, the lag of tourism software construction, the weak tourism awareness, lack of brand cultivation and marketing.