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时间:2013年11月9日(周六)9:00~17:30地点:北京悠唐皇冠假日酒店随着大数据时代的到来,CMO已经身处一场现代营销技术的完美风暴当中,面对日益繁杂的营销技术和营销手段,CMO如何做出恰当的应用整合的决策?这些决策如何与整体的营销策略密切结合?如何理解和把握新媒体营销和数字营销的本质特征?精彩的数字营销创意如何产生?这对营销团队的理念、思维和能力素质提出了哪些新
Time: 9:00 - 17:30, November 9, 2013 (Saturday) Venue: Crowne Plaza Beijing Utto With the advent of the Big Data era, CMO is in the midst of a perfect storm of modern marketing technology. How CMOs make appropriate application integration decisions for increasingly complex marketing technologies and marketing tools How these decisions are closely integrated with overall marketing strategies How to understand and grasp the essential characteristics of new media marketing and digital marketing Great digital marketing How do ideas come into being? What new ideas, thinking and competence qualities are proposed for the marketing team?