品牌定位就是对品牌进行总体的规划、设计,明确品牌的方向和基本活动范围,进而通过对企业资源的战略性配置和对品牌理念持续性的强化传播,来获取市场(包括消费者、竞争者、社会公众等)各方的认同,从而实现预期的品牌优势和品牌竞争力。 Brand positioning is the overall planning and design of the brand, the clear direction of the brand and the scope of basic activities, and then the acquisition of the market (including consumers, competitors) through the strategic allocation of corporate resources and the continuous dissemination of the brand concept. , the public, etc.) The recognition of all parties in order to achieve the expected brand advantage and brand competitiveness.