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中国民营企业的成长历史是一部残酷的竞争历史。没有国有企业的强大后盾,也没有外企的专业经验,民营企业就像草原上新生的羚羊,必须在狼群的威胁下谋求生存和发展。改革开放30年来,一批民营企业发展起来,而且其中有一大批企业是在与跨国公司的竞争中发展起来的。在残酷的竞争中,民营企业表现出自己强大的学习能力和适应能力。它们可能很土,但土办法却屡屡奏效。在纪念我国改革开放30周年之际,我们走访了深圳的一家拟上市零售企业---人人乐,希望通过介绍人人乐与跨国企业的竞争历程,揭示民营企业的生存和发展技巧。
The growth history of Chinese private enterprises is a cruel competition history. Without the powerful backing of state-owned enterprises and the lack of professional experience of foreign enterprises, private-owned enterprises are like newborn antelopes on grasslands. They must seek survival and development under the threat of wolves. In the 30 years since the reform and opening up, a number of private-owned enterprises have developed and a large number of them have developed in competition with multinational corporations. In the brutal competition, private enterprises show their strong learning ability and adaptability. They may be very earthy, but indigenous methods have been effective. In commemoration of the 30th anniversary of China’s reform and opening up, we visited a rented retail enterprise in Shenzhen --- Renren Music. We hope to reveal the experiences of private enterprises in survival and development through the introduction of competition between multinationals and multinationals.