当下,随着科技的迅猛发展,媒体的不断挖掘,我们正进入全屏传播时代。全屏时代是媒体精细化、碎片化的时代,是消费者意志空前强大的时代,也是人类需求多样化、生活方式个性化的时代。在这个时代,社会化媒体的浪潮正在对传统传播格局产生革命 At present, with the rapid development of science and technology, the media continue to dig, we are entering the era of full-screen communication. The era of full screen is a time when the media is refined and fragmented. It is an era where consumers have an unprecedented strength. It is also an era in which human needs are diversified and lifestyle is personalized. In this era, the wave of social media is revolutionizing the traditional communication landscape