应对通胀的营销对策研究,需要以产品和价格为主线进行策划。通胀背景下的营销对策可以分为三类九种,而整合通胀背景下的营销策略组合模式,既要考虑短期利益也要放眼长期利益,既要考虑企业利益也要考虑社会利益,既要有利于企业健康发展也要有利于和谐社会建设。 To deal with the marketing strategy of inflation, we need to plan the product and price as the main line. Under the background of inflation, the marketing strategies can be divided into three types and nine types. However, the combination of marketing strategies under the background of inflation integration should not only consider the short-term interests but also the long-term benefits. It is necessary to consider both the interests of the enterprises and the social interests, Benefit to the healthy development of enterprises should also be conducive to the building of a harmonious society.