论文部分内容阅读
本文从话语分析的角度解构一则英文平面广告,以此探析英文广告如何通过建构作者和读者身份及二者亲密的私人关系来实现广告的劝诱力。以此帮助消费者深入理解广告,理性消费;方便外贸企业为外销产品(含服务)打造更有力的促销“武器”。
This article from the perspective of discourse analysis of an English print ads, in order to explore how English advertising through the construction of author and reader identity and close personal relationship between the two to achieve the advertising appeal. In order to help consumers understand in-depth advertising, rational consumption; foreign trade enterprises to facilitate the export products (including services) to create a more powerful promotional “weapons ”.