论文部分内容阅读
纵观眼镜零售业的发展,严格意义上的眼镜店自有品牌,并非现在才有。据了解,作为全国知名的老字号眼镜店,上海吴良材眼镜公司自上世纪80年代,即开始了自有品牌的打造,产品采用“吴良材”品牌,直接到工厂下单生产,该品牌产品配送到吴良材公司旗下的直营店和加盟店销售。不过,一些眼镜店纷纷推出自有品牌,乃至在眼镜零售行业刮起自有品牌之风,的确是近年来的事。那么,自有品牌之风兴起的背景和缘由何在?自有品牌在一些眼镜店的产品销售和市场份额中居于何种地位呢?
Throughout the development of glasses retail industry, the strict sense of the optical shop’s own brand, not now only. It is understood that, as the well-known brand-name optical shops, Shanghai Wu Liangcai glasses since the 1980s, that started its own brand building, the product uses “Wu Liang wood ” brand, directly to the factory orders, the brand Products delivered to the company’s direct sales stores and franchise stores. However, some optical shops have introduced their own brands, and even in the optical retail industry blowing its own brand of style, is indeed something in recent years. So, the background of the rise of self-owned brands and why the reasons? Own brand in some optical shop product sales and market share in what position?