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作为供电企业,其体制的改革与机制的创新,不外乎做好三件事情,“供好电、服好务、收上来”。供电企业的经济效益“供好电”是前提,“服好务”是基础,“收上来”是保障。在供电企业生产经营活动中,营销管理逐渐成为县供电企业管理的核心。如何建立适应于“三新”农电发展战略的营销管理体系,创新营销工作思路,突出专业化方向、扁平化组织、信息化支撑,标准化建设、规范化管理等特征。县供电企业正在努力探索实践新的营销管理模式。2010年,国家电网公司下文开展农村供电所作业组
As a power supply enterprise, the reform of its system and the innovation of its mechanism are nothing more than three things to do well, “for good electricity, good service, and close up.” The economic benefits of power supply enterprises “for good electricity ” is the premise, “service is good ” is the foundation, “income up ” is security. In the power supply business activities, marketing management has gradually become the core of the county power supply business management. How to set up a marketing management system that adapts to the development strategy of “three new” rural power, innovate marketing ideas, highlight the characteristics of specialization, flat organization, information support, standardization and standardized management. County power companies are trying to explore the practice of new marketing management. In 2010, the State Grid Corporation to carry out rural power supply operation group below