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背包旅游作为一种时尚的自助旅游形式深受大学生群体的喜爱。通过因子分析,发现影响大学生背包客旅游行为意向因素主要有:旅游目的地吸引物因素、旅游交通因素、目的地旅游风气因素、背包客价值因素和背包客态度因素。其中最有影响力的因素是旅游目的地吸引物因素。
Backpack tourism as a stylish form of self-help travel by college students loved. Through factor analysis, it is found that the main factors affecting college students’ backpacker’s travel behavior are tourist attractions, traffic factors, destination travel factors, backpackers’ value and backpackers’ attitude. One of the most influential factors is the attraction factor of tourist destination.