论文部分内容阅读
就象婴儿诞生要起名一样,网站也要有一个名字。 比起个人姓名,网站的起名过程比较复杂。它不仅只涉及一个名字,还涉及一系列与名字有类似功能的标识。换言之,给网站起名的过程,是一个思索、选择、判断、设计和确定该网站一套独有的标识系统的过程。 中文网站的标识系统通常包括五个基本要素:中文网站名称、英文译名、域名、LOGO及广告语。 网站标识五要素不仅要有创意,而且要遵循规律,它将是今后形成品牌的重要因素。20世纪90年代中期以来,国内新闻网站风起云涌,但相当一部分网站标识要素不考究、不精准、不完整。近来,一些网站已经开始意识到这一问题,并进行了相应的调整完备工作,这也是显示中国网络媒体日益成熟的标志之一。
Just as a baby is born to be named, a website must have a name too. Compared with the personal name, the process of naming the site is more complicated. It involves not only one name, but also a series of logos with similar functions as the name. In other words, the process of naming sites is a process of thinking, selecting, judging, designing, and defining a unique identification system for the site. Chinese website identification system usually includes five basic elements: Chinese website name, English translation, domain name, LOGO and advertising language. Five elements of the site logo not only have creativity, but also to follow the law, it will be an important factor in the formation of the brand in the future. Since the mid 90s of the 20th century, domestic news websites have surged, but quite a few of them are not well-known, inaccurate and incomplete. Recently, some websites have started to realize this issue and have made appropriate adjustments and adjustments. This is also one of the signs that China’s online media has become increasingly mature.