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《“3·15”晚会》2016年3月15日在中央电视台财经频道和综合频道播出。晚会针对当前消费维权的焦点和盲点,设置了4个消费预警环节。第一次在“3·15”舞台上采用全息情景剧的形式,真人与全息影像同台表演,揭露不法分子借助商业促销活动,盗取消费者信用卡信息、植入带病毒的二维码等风险。节目内容接地气,生动诙谐,及时向消费者发出警示,充满积极向上的正能量,彰显了公平正义的力量,进一步提振民众消费信心,体现消费环境变化,推动建设良好的消费环境。节目播出后,迅速成为社会舆论关注的热点,收视率创新高。
“3.15” “party” March 15, 2016 in CCTV financial channel and integrated channel broadcast. Party for the current focus of consumer rights and blind spots, set up four consumer warning links. For the first time in the stage of “3 · 15”, a holographic melodrama was taken on the stage. Live performances on the same stage with holographic images exposed criminals using commercial promotional activities to steal consumer credit card information and implant two-dimensional Yards and other risks. The content of the program is grounded and lively and witty. It promptly warns consumers and is full of positive and positive energy. It demonstrates the power of fairness and justice, further boosts consumer confidence, embodies changes in consumer environment, and promotes a well-built consumer environment. After the program was broadcasted, it quickly became a hot spot for public opinion and the audience rating hit a record high.