网络营销对于传统营销来说有许多新的特点，针对这些特点，需要制定相应的网络营销的定价策略。在营销组合变量中只有价格直接产生公司的收益，因此，定价在网络营销中是十分重要的课题。然而，在互联网环境中，定价策略在很多方面有别于传统策略，成为管理者面临的一个新的挑战。 Internet marketing for the traditional marketing, there are many new features for these features, the need to develop the appropriate network marketing pricing strategy. In the marketing mix variables, only the price of a company directly generates revenue, therefore, pricing in the network marketing is a very important issue. However, in the Internet environment, the pricing strategy is different from the traditional strategy in many aspects and becomes a new challenge for managers.