消费者对产品的满意程度很大程度上决定了产品未来的市场,为了能够获得更高的满意度,产品造型设计的过程中要充分了解消费者的喜好需求,但大多数消费者并不具备全面描述产品造型需求的能力,这位设计人员了解消费者造型喜好并在此基础上设计产品造型带来了一定的困难。文章通过口语造型任务分析消费者在描述机床造型时的常用表达方式,进而调查消费者对产品造型的需求,为产品的造型设计工作提供参考。 Consumer satisfaction with the product to a large extent determines the future market, in order to be able to get higher satisfaction, the product design process to fully understand the needs of consumers, but most consumers do not have A comprehensive description of the product modeling needs of the ability of the designer to understand consumer preferences and based on this design product modeling has brought some difficulties. This article analyzes the common expressions of consumers when describing machine modeling through the task of colloquial modeling, then investigates the consumer’s demand for product modeling and provides reference for the product design.