本文主要是对中国传统文化元素进行分析,首先了解了各种传统文化的基本情况,又初步研究了现代广告学科,并且分析了传统元素在设计创意中的重要性和它的实用性,又分析了其实际运用的作用,特点,表现手段,表现形式,和参考准则。最后对传统文化元素在现代广告创意中的应用进行了总结。 This article mainly analyzes the elements of traditional Chinese culture. First of all, I get to know the basic situation of various traditional cultures. I also study the modern advertising subjects first, and analyze the importance of the traditional elements in designing ideas and its practicality. The role, characteristics, means of expression, manifestations, and reference standards of its practical application. Finally, the article summarizes the application of traditional culture elements in modern advertising ideas.