一、企业形象与企业效益的关系良好的企业形象是一种无形资产。它能给企业带来巨大的经济效益.企业通过向社会展示自身良好的经营状态、精神风貌、管理风格,无形之中也向外界提供企业的信息,扩大了对社会的影响,提高了企业的知名度. 企业不仅要注重经济效益。而且更要注重形象效益.一般说,经济效益好,企业形象也好;反之,经济效益差,企业形象也差.但二者并非总是一致的.比如,有些出版单位出版一些低级的,甚至是淫秽的读物而大发横财.取得较高的经济效益,其社会形象却很差.因此,必须反对两种错误倾向,一是不顾企业形象 First, the relationship between corporate image and corporate effectiveness A good corporate image is an intangible asset. It can bring enormous economic benefits to the enterprise.Enterprises through the community to show their good business conditions, mental outlook, management style, invisible to the outside world to provide business information, expand the impact on society, improve the business Awareness. Enterprises should not only pay attention to economic benefits. But also pay more attention to the image of the benefit.Generally speaking, good economic returns, corporate image is good; the other hand, poor economic efficiency, corporate image is poor.But the two are not always the same.For example, some publishers publish some low-level, or even Is obscene reading books and made a fortune .Get higher economic benefits, but its social image is very poor .Therefore, we must oppose two kinds of wrong tendencies, one regardless of corporate image