古镇旅游与文化旅游密不可分,古镇外在景观是形,内在文化才是神,只有形神兼备,才能实现旅游业的可持续发展。本文以四川雅安上里古镇为例,分析了该镇旅游资源特点、开发现状和存在问题,提出了实现其可持续发展的相关建议。 Ancient town tourism and cultural tourism are inseparable, the ancient town of the external landscape is shaped, the inner culture is God, only the shape and spirit both in order to achieve the sustainable development of tourism. This paper takes Shangli ancient town in Ya’an, Sichuan as an example to analyze the characteristics, development status quo and existing problems of the tourism resources in the town and put forward some suggestions to realize its sustainable development.