在旅游行业迅猛发展的背景下,对于旅游酒店而言,行业市场竞争逐渐激烈化,要想赢得竞争优势,就需要实现营销理念的更新与营销模式的创新。而将体验消费理念进行融入能够为满足消费者的个性化、多元化需求奠定基础,但如何实现相应营销策略的完善构建来提升旅游酒店的经济效益与竞争实力,亟待解决。本文针对旅游酒店如何实现体验营销策略的构建进行了研究,以供参考。 In the context of the rapid development of the tourism industry, for the hotel industry, the competition in the industry is fiercely intensified. To win the competitive advantage, we need to update the marketing concept and innovate the marketing mode. However, the integration of experiential consumption concepts can lay the foundation for satisfying the individualized and diversified needs of consumers. However, how to improve the economic efficiency and competitive strength of tourism hotels urgently needs to be solved. This article has carried on the research to how to realize the construction of experiential marketing strategy for the tourist hotel, for reference.