狭义的营销是指企业的订货及销售工作。在市场经济体制下,企业不但要考虑生产适销对路的产品,还必须将产品及时销售出去,这才能实现企业的经营目标,由此,营销工作已成为企业经营的中心。企业统计工作为了适应这种变化,必须将工作的重点转移到营销上来。进一步拓宽统计内容,搞好营销统计,为企业营销决策服好务,开辟企业统计的新领域。 The narrow sense of marketing refers to the company’s ordering and sales work. Under the market economy system, enterprises must not only consider the production of products that are marketable, but also must be sold in time. This can achieve the company’s business objectives. As a result, marketing has become the center of business operations. In order to adapt to this change, corporate statistical work must shift the focus of its work to marketing. Further expand the statistical content, do a good job in marketing statistics, serve the enterprise’s marketing decisions, and open up new areas for enterprise statistics.