社会热点问题是人民群众关心的焦点问题,甚至是关系国计民生的重要问题。正因为如此,社会热点问题选题的策划往往是出版社追求市场最大化,实现社会效益和经济效益双丰收的重要手段。社会热点问题选题的策划要讲求几项原则。 1.要有预见。编辑不仅要预见热点,更要根据实际情况和自身的经验,做好选题的市场定位。没有预见,就不会主动发掘出版资源,只能是跟风出版。但只能预见热点还远远不够,还必须做好市场定位,因为一个热点一旦露出它的先兆,就会成为多家出版 The issue of social hot spots is the focus of the people’s concern, and even the important issue concerning the national economy and the people’s livelihood. Precisely because of this, the planning of the hot topics in social issues is often an important means for publishers to pursue market maximization and achieve double harvest of social and economic benefits. The planning of social hot topics should focus on several principles. Be foreseeable Editors should not only predict the hot spots, but also according to the actual situation and their own experience, do a good job market positioning topics. Without foreseen, it will not take the initiative to explore publishing resources, only to follow suit. But can only foresee the hot spot is not enough, you must also do a good job market positioning, because once a hot spot exposes its aura, it will become more published