VI设计是利用统一的视觉元素来提高学院和企业理念以及形象的全面系统的设计,是学院形象以及社会影响度的发展之一。作为一个专业的职业院校,应该具有一套完整的VI及导视系统,这样才能提高学院的品质,提高学院的影响力,VI系统对于学院来说是一种高效的宣传工具,一套完整统一VI系统,能够加强对其的记忆力,提高学院的知名度。校园内完整的导视系统,不但便于学生及教师快速的找到自己想去的目的地,提高了办事的效率,同时,也缩短了外来人员及新生对陌生环境的快速熟悉的过程。在职业院校中实训场地是一大特色,为了培养学生的专业技能,定期都要开展实训课程,设计一套完整的实训流程及指示图,便于教师授课,也便于学生的理解,在没有教师的情况下,学生也能方便自主操作,提高了学生自主学习的兴趣。但是学校一直是社会关注的热点之一,在学校不但要做好自己的本职工作的同时,还不能忽略学院形象的设计和管理。其中校园导视系统的确立,是校园环境识别系统的标志,在校园建设中有举足轻重的作用。一些设计师设计的VI及导视系统存在着很多的问题,包括设计风格不够统一,VI规范不完整,并且出现乱改乱用等现象,缺乏学院本质特点等,很难表现校园文化的本质特点。本文主要探讨VI及导示系统设计在职业院校中的重要性,以及在设计中应该注意的问题和改进的措施。 VI design is the use of a unified visual elements to enhance the college and business philosophy and image of a comprehensive and systematic design, is the college image and social impact of the development. As a professional vocational college, should have a complete set of VI and guide the system, so as to improve the quality of the college, improve the influence of the college, VI system for the college is an efficient propaganda tool, a complete set Unified VI system, to strengthen its memory, improve college visibility. The complete guidance system on the campus not only helps students and teachers find their destination quickly, but also improves the efficiency of work. At the same time, it also shortens the familiarity between strangers and students. In vocational schools training venue is a major feature, in order to develop students ’professional skills, regular training courses must be carried out to design a complete set of training processes and instructions for teachers to teach, but also facilitate students’ understanding, In the absence of teachers, students can also operate independently and improve their interest in autonomous learning. However, the school has always been one of the hot spots in society. At the same time that schools should not only do their own work well, they should not neglect the design and management of the college image. One of the establishment of the school guide system, is a sign of the campus environment identification system, in the construction of the campus plays a decisive role. Some designers design VI and guide system has many problems, including the design style is not enough unity, the VI specification is not complete, and the phenomenon of indiscriminate chaos, the lack of essential characteristics of the college, it is difficult to show the nature of the campus culture. This article mainly discusses the importance of designing VI and display system in vocational colleges, the problems that should be noticed in the design and the measures to be improved.