“墨西哥鸡肉卷”今年在中国推出后,市场反 应颇佳。对中国近年致力开发的优质小麦来说,小小面饼背后蕴含着巨大商机。 据肯德基豫鲁新市场区经理姜磊介绍,在河南市场上,平均每个肯德基快餐店每年需要25万张面卷,以此推算,全国近700个店每年需要1.7亿张左右。这对于任何一个小麦主产区, After the launch of “Mexican Chicken Roll” in China this year, the market responded quite well. For the high-quality wheat that China has devoted to developing in recent years, there are tremendous business opportunities behind the small dough cake. According to Jiang Lei, manager of KFC’s new market area, Jiang Lei introduced that in average, each KFC restaurant in Henan Province needs 250,000 rolls of noodles each year. Based on this calculation, nearly 700 shops in China need about 170 million pieces per year. This is the main producing area for any one wheat,