过高的旅游景区门票价格,不仅会增加游客出行的经济压力,同时也不利于旅游产业的持续健康发展。本文在分析旅游业经济属性的基础上,明确了旅游业持续发展的三大战略主题,并进而提出要从价格结构策略和价格连带效应两个角度,全面推进我国旅游景区门票定价的战略转型。 Excessively high ticket prices for tourist attractions will not only increase the economic pressure on tourists travel, but also not conducive to the sustained and healthy development of the tourism industry. Based on the analysis of the economic attributes of tourism, this paper clarifies the three major strategic themes for the sustainable development of tourism, and then puts forward that it is necessary to comprehensively push forward the strategic transformation of the pricing of tourist attractions in China from two perspectives: the price structure strategy and the price co-effect.