广播节目的定位是广播电台通过大量调查分析后,根据听众的年龄、爱好、工作性质、所处环境等确定的节目内容、节目播出时间和节目风格等。它与听众的收听习惯、经济状况、时代背景等诸因素息息相关。随着人们更多关注自我内心的需求,听众对广播节目的需求更为专业化和具体化,于 The location of a radio program is determined by a radio station through a large number of surveys, according to the listener’s age, hobbies, nature of work, the environment, etc. to determine the program content, program broadcast time and program style. It is closely related to the audience’s listening habits, economic conditions, the background of the times and other factors. As people pay more attention to the needs of their own hearts, the audience’s demand for radio programs is more specialized and specific.