所谓企业家思维,就是电视媒体要按照市场配置资源的要求组织各种要素和资源,按照反映人民群众需求的大众传播、人际传播等规律来配置各种要素和资源,将传播内容通过受众易于并乐于接受的途径和方式,一一渗透到他们心中,实现为受众创造价值的目标。没有一定数量的受众,电视媒体的发展就是空中楼阁。因此,一方面巩固现有受众,更多地拉回流失受众和拓展新的受众,更广泛地接触受众,更深层次地与受众发生联系,为受众所接受和欢迎,与受众产生更深的亲和度、糅合度;另一方面,将影响力越来越大的 The so-called entrepreneurial thinking is that the television media should organize various elements and resources in accordance with the requirements of market allocation of resources, allocate various elements and resources according to the laws that reflect the needs of the masses, such as mass communication and interpersonal communication, Willing to accept ways and means, one by one infiltration into their hearts, to achieve the goal of creating value for the audience. Without a certain number of audiences, the development of the television media is in the air. Therefore, on the one hand, the existing audiences should be consolidated, the audiences lost and the new audiences should be more pulled back, the audiences should be more widely exposed, the audiences should be more deeply connected, the audiences should be welcomed and welcomed, and the audiences should have deeper affinity Degree, blend degree; the other hand, the influence will be bigger and bigger