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先对比分析零售商主导情形下两制造商两零售商供应链集中决策和分散决策(批发价格或收益共享契约)时需求函数的参数()变化对最优定价及整体利润的影响,发现集中决策时最大,而分散决策时在价格竞争替代性程度增大过程中批发价格与收益共享契约下的利润大小关系出现转折点.再对比分析不同市场需求规模Q以及参数值变化对有无竞争时零售商的最优定价及其利润的影响,发现上面两参数变化会使零售商利润大小出现不同的情形。
Firstly, the author analyzes and contrasts the influence of the change of the demand function () on the optimal pricing and overall profit when the retailers are dominant and retailers supply chain centralized decision and decentralized decision (wholesale price or revenue sharing contract) When the decentralized decision-making in the process of increasing the degree of substitutability of price competition, there is a turning point in the relationship between the wholesale price and the profit under the contract of revenue sharing.Furthermore, the scale of demand Q in different markets and the change of parameter values to the retailers The optimal pricing and the impact of its profits and found that the above two parameters will make changes in retailer profit size appear different situations.